Looking at the student phenomenon, data from Kantar and shared with Fashionnetwork.com for the four weeks to April 5 showed that many young people have found themselves with unexpected cash available. And they’re spending it on clothes.Glen Tooke, Kantar’s Consumer Insights Director, told us that consumers generally have money available that might have gone on socialising and “students are in a very similar boat to the rest of the population in not being able to socialise. But the main difference is that a lot of them have, with lockdown, been able to get out of the last term of their halls rent. Potentially giving them additional money.”

In fact, when Kantar looked at spending by all types of employment, it saw students boosting their fashion spend online in the four-week…